Alan Sugar’s net worth revealed after 'racist' Twitter posts about Senegalese World Cup team

  • Lord Alan Sugar recently sparked controversy online after posting a tweet about the Senegal national football that team many viewed as racist and inappropriate 
  • He's also generated controversy with several other Twitter posts in recent times
  • Sugar founded a consumer electronics company and on BBC's The Apprentice

Lord Alan Sugar recently sparked controversy on Twitter once again.

The business and media magnate caused outrage after posting a controversial tweet about Senegal’s national football team, which many social media users condemned as racist. 

The incident is just the latest in a string of social media controversies he’s generated in recent years.

But just who exactly is Lord Sugar? How has his business and media career impacted his net worth? Here’s all you need to know about who he is, his age, net worth, how he makes his money, family and recent allegations of racism.

Lord Sugar's recent Twitter post immediately sparked controversy, prompting its deletion

Lord Sugar's recent Twitter post immediately sparked controversy, prompting its deletion

Who is Alan Sugar?

Lord Alan Sugar is an entrepreneur, media personality, political advisor and politician.

He was born in London on March 24, 1947.

Lord Sugar grew up in a council flat and left school at age 16 to work briefly as a statistician at the Ministry of Education before selling electronic consumer goods on his own to make a living.

He later founded the consumer electronics company Amstrad in 1968, becoming independently wealthy in doing so. Lord Sugar eventually branched out from business, serving as the chairman of Tottenham Hotspur from 1991 to 2001 and becoming a prolific media personality after starring in the UK version of The Apprentice since 2005.

Lord Sugar has also dabbled in politics over the years, serving as a member of the House of Lords since 2009 and a business advisor to the UK government since 2016. He’s also owned or previously owned other business such as YouView, Viglen Ltd, Amscreen, Amsprop and Amsair.

He became a billionaire in 2015, per the Sunday Times Rich List.

How old is Alan Sugar?

Alan Sugar is 71-years-old.

He was born on March 24, 1947.

What is Alan Sugar’s net worth?

According to Celebrity Net Worth, Alan Sugar’s net worth is approximately $1.3 billion (£985.2m).

How does Alan Sugar make his money?

Lord Sugar draws his immense wealth from a number of sources.

Much of his wealth is derived from his successful business career, as he founded the electronics company Amstrad in 1968 and sold his interests in the company decades later in 2007. He also served as chairman of Tottenham Hotspur from 1991 to 2001 and has starred in the UK version of The Apprentice on BBC since 2005, playing the same role as Donald Trump did during his tenure on the American version of the program.

Lord Sugar also produced the 1999 film The Survival Club and the 2000 film Blame It on the Moon. His autobiography ‘What You See is What You Get: My Autobiography,’ was released back in 2010. He’s also made numerous cameo appearances over the years, including on EastEnders and Doctor Who.

In addition, Lord Sugar has been a member of the House of Lords since July 2009 and has also served as the HM Government Enterprise Advisor since May 2016, having been appointed by former Prime Minister David Cameron.

Who is Alan Sugar’s wife?

Alan Sugar has been married to Ann Sugar since 1968.

The couple have three children together: Simon, Daniel and Louise.

Alan Sugar tweets 

Recently, Lord Sugar sparked controversy after posting a tweet comparing the Senegalese national football team to beach sellers in Marbella, Spain

The Twitter post was edited to include sunglasses and handbags laid out on sheets.

Lord Sugar's edited picture of Senegal's national football team quickly drew intense criticism

Lord Sugar's edited picture of Senegal's national football team quickly drew intense criticism

The controversial post quickly drew swift condemnation from other social media users, though Lord Sugar dismissed calls for apologizing, insisting the post was merely ‘a bloody joke.’

He initially dismissed the criticism and calls for apologizing, insisting it was just 'a bloody joke'

He initially dismissed the criticism and calls for apologizing, insisting it was just 'a bloody joke'

He later backtracked, stating that the post seemed to have ‘been interpreted in the wrong way as offensive’ before deleting it and offering an apology on the social media platform.

Lord Sugar eventually said that his post could be 'interpreted in the wrong way as offensive' 

Lord Sugar eventually said that his post could be 'interpreted in the wrong way as offensive' 

He later admitted his attempt at humor 'backfired,' deleting the tweet and issuing an apology

He later admitted his attempt at humor 'backfired,' deleting the tweet and issuing an apology

The incident isn’t the first time that Lord Sugar has drawn criticism and condemnation after posting racially-charged content on Twitter. 

He was investigated by police in October 2013 after tweeting a picture of a Chinese child crying with the accompanying caption: ‘The kid in the middle is upset because he was told off for leaving the production line of the iPhone 5.’

Police ultimately took no action against him over the incident.

IN OTHER NEWS...